Marketer

Job Description

Marketer duties and responsibilities
Work as a Head Marketer with other members in your team to plan, execute and monitor a successful marketing campaign.

Your duties and responsibilities include:

– Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
– Creating editorial and content creation calendars for various media platforms and outlets
– Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
– Producing a brand style guide that best captures the company or client’s voice and mission
– Helping team leads set, allocate and monitor the budget of each project
– Meeting with clients to discuss brand guidelines, goals, budget and timelines
– Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
– Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
– Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary